A MAGAZINE makes a cultural statement, a statement against homogenisation and for individuality. Our feeling is that existing fashion magazines are defined too much by marketing and reasoned thinking. The designers’ messages and information are no longer communicated, little justice is done to their ideas, and the desire to score means that all magazines have started to look like each other, with the same advertisements, the same sections and the same approaches.

A MAGAZINE is made out of respect for the design and the designer, in which we want to question fashion because we are fascinated by it, in which we want to use the designers’ parameters we love: passion, emotion, fascination, spontaneity, craftsmanship, authenticity. Therefore A MAGAZINE is conceived and designed in the same way as a fashion designer creates a new collection every season. To guarantee that the magazine remains surprising, varied and innovative we invite a new guest curator for each issue.